Our Values

Pure Planet India is a WasTech (waste-management technology) start-up that converts organic and other recoverable waste streams into clean energy (biogas), biofertiliser, and recyclable materials, using data-driven systems, automation, and circular-economy principles.

We move clients from a “collect–dump–landfill” model to a “segregate–recover–recycle–energy” model, combining on-site segregation, sensor-based monitoring, process optimisation, and value recovery (biogas, compost, recyclables) so that very little waste ends up in landfills.

Unlike traditional hauliers that mainly transport and dispose of waste, we design technology-enabled, zero-waste systems that maximise material recovery, convert waste into energy and fertiliser, and generate traceable environmental data that businesses can use for ESG, EPR, and sustainability reporting.

GHG (greenhouse gas) auditing is the systematic measurement and independent verification of an organisation’s emissions across Scope 1, 2, and often Scope 3, typically using standards like the GHG Protocol or ISO 14064 to ensure accuracy and credibility.

We help map waste- and energy-related emission sources, calculate emissions using recognised factors, quantify reductions from biogas and recycling, and prepare datasets and documentation that can be used by third-party GHG auditors and assurance providers.

A carbon footprint is the total GHG emissions caused directly and indirectly by an organisation, product, or activity, expressed in tonnes of CO₂-equivalent. We reduce clients’ footprints by avoiding landfill methane through biogas, displacing fossil fuel energy, increasing recycling, and providing emission data for monitoring and continuous improvement.

CCU means capturing CO₂ from emission sources or the air and using it to make fuels, materials, or other useful products instead of releasing it to the atmosphere. Our biogas and organic-waste systems support CCU pathways by generating biogenic CO₂ streams and integrating with partners who upgrade biogas and use captured carbon in products and processes.

Net-zero is a state where a company has reduced its emissions as much as possible (typically 90% or more across the value chain) and neutralises any remaining emissions through permanent removals. We support net-zero strategies by cutting waste- and energy-related emissions, documenting reductions, and enabling credible offsets or insets from biogas and circular-waste projects.

The Waste Hierarchy ranks options from best to worst for the environment: Prevention, Reuse, Recycling, Recovery (including energy from waste), and Disposal. Our solutions are designed to keep materials at the top of this hierarchy—focusing first on reduction and reuse, then on recycling and biogas recovery, and making landfill the last resort.

Our work contributes directly to at least 12 SDGs by: creating green jobs and livelihoods (SDG 1, 8), supporting sustainable agriculture with digestate (SDG 2), improving health through cleaner environments and clean cooking (SDG 3), empowering women via reduced drudgery and opportunities (SDG 5), protecting water and sanitation by preventing waste pollution (SDG 6), providing renewable energy (SDG 7), driving innovation and infrastructure (SDG 9), making cities more sustainable through better waste systems (SDG 11), promoting responsible consumption and production (SDG 12), cutting GHG emissions (SDG 13), and reducing pressure on land and ecosystems (SDG 15).

We design projects with measurable baselines and monitoring plans so that avoided emissions, renewable energy, and resource recovery can feed into carbon or green credit mechanisms and support corporate climate pledges, net-zero roadmaps, and sustainability-linked finance.

Scope 1 emissions are direct greenhouse gas emissions from sources a company owns or controls, such as fuel burned in boilers, generators or company vehicles.

Scope 2 emissions are indirect emissions from the generation of purchased electricity, steam, heating or cooling that the company uses in its operations.

Scope 3 emissions are all other indirect emissions across the value chain; key categories for waste and circularity include “waste generated in operations”, which covers emissions from landfilling, incineration, recycling, composting and wastewater treatment of a company’s waste handled by third parties.

How Pure Planet can help you:
Pure Planet helps you measure and reduce waste-related Scope 1 and Scope 3 emissions by improving on-site segregation, enabling low-carbon processing options (like composting or biogas), and diverting waste away from landfills and open burning. It also supports your ESG and BRSR reporting by generating reliable data on waste flows, recovery rates and avoided emissions that can be used in Scope 1, 2 and 3 disclosures.